**Headline: Google Future Questioned As Antitrust Pressure Mounts**
(Will Google Split? The Future Under Antitrust Pressure)
Google faces serious questions about its future structure. Intense legal pressure from governments worldwide pushes this issue. Major antitrust lawsuits target the company’s core businesses. These cases could force significant changes.
US authorities lead the charge. The Justice Department filed a major case against Google last year. It focuses on Google’s search engine dominance. Authorities claim Google illegally maintains its search monopoly. They argue deals with phone makers and browsers shut out rivals. Google strongly denies these claims. A trial is expected soon.
A separate case targets Google’s online advertising technology. The Justice Department filed this suit earlier. Authorities argue Google controls too much of the digital ad market. They say this harms competition and raises prices. Google disputes this view entirely. This case also moves towards trial.
The potential outcomes are severe. Regulators might demand Google sell parts of its business. Breaking up the company is a possible remedy. Authorities could force Google to spin off its ad tech division. Splitting search from other units is another scenario discussed. These actions aim to foster more competition.
(Will Google Split? The Future Under Antitrust Pressure)
Google maintains its position fiercely. The company argues its success comes from offering superior products. Google says consumers choose its services freely. It claims breaking up the company would harm innovation. Google also warns it would ultimately hurt users and businesses relying on its platforms. The legal battles will likely continue for years.
