Google has updated its search algorithm to better understand how websites present content to users. This change focuses on the “Page Layout Algorithm,” also known as the “Above the Fold” update. The goal is simple: reward sites that put useful information where visitors can see it right away.
(Google’s “Page Layout Algorithm” (Above the Fold))
Many websites fill the top part of their pages with ads or pop-ups. This makes it hard for people to find what they came for. Google wants to fix that. Pages that push real content down below the visible area may now rank lower in search results. Sites that show helpful text and clear navigation at the top will do better.
This update does not affect every site. It mainly targets pages overloaded with ads above the fold. Google says user experience matters most. If a page feels cluttered or forces visitors to scroll too much just to read the main content, it could lose visibility in search.
Webmasters should check how their pages look on desktop and mobile devices. Make sure the important stuff shows up without scrolling. Keep ads minimal near the top. Focus on clean layouts that help users quickly find answers.
(Google’s “Page Layout Algorithm” (Above the Fold))
Google first introduced this algorithm over a decade ago. Now it’s being refined with newer signals and better detection methods. The company continues to prioritize pages that respect the user’s time and attention. Sites built with clarity and purpose are more likely to succeed in search rankings.
