Sony and Under Armour announced a partnership to launch a joint digital watch exhibition. The event will highlight new wearable technology combining Sony’s electronics expertise with Under Armour’s fitness innovation. It is scheduled to run from October 15 to November 30 in New York, Los Angeles, and Tokyo.
(Sony And Under Armour Cooperates With Digital Watch Exhibition)
The exhibition will showcase advanced smartwatches designed for athletes and everyday users. Sony’s latest sensors and battery technology will be featured. Under Armour contributed software focused on health tracking and workout optimization. Visitors can test devices in interactive zones simulating real-world activities like running and cycling.
Executives from both companies expressed enthusiasm. A Sony spokesperson said the collaboration aims to merge entertainment and health tech. An Under Armour representative emphasized creating tools to help users reach fitness goals. The partnership reflects growing demand for wearable devices that blend style and functionality.
Live demonstrations will occur daily. Experts will explain technical details such as battery life and data accuracy. Attendees can also join Q&A sessions with product developers. The companies plan to release limited-edition watches exclusively at the event.
Entry is free but requires online registration. Time slots must be booked in advance due to limited capacity. Priority access will be given to fitness professionals and tech industry members. More information is available on Sony and Under Armour’s official websites.
The exhibition will include pop-up stores for immediate purchases. Early visitors receive discounts on accessories. Shipping options cover all event locations. Sony and Under Armour confirmed plans to expand the exhibition to Europe and Asia in 2024.
(Sony And Under Armour Cooperates With Digital Watch Exhibition)
Press inquiries should contact the Sony-Under Armour media team via email. High-resolution images and product specs are provided upon request. Journalists must submit accreditation by October 1 for exclusive preview access.
