Sony Group Corporation announced its mid-term corporate strategy today. This strategy covers the next three years. Sony CEO Kenichiro Yoshida presented the plan. The company aims to deepen connections between entertainment and technology. This is a major focus for Sony.
(Sony Announces Mid-Term Corporate Strategy, Focusing on Entertainment and Technology Convergence)
Sony will invest heavily in key areas. These areas include pictures, music, and games. Technology supports these entertainment businesses. Sony believes combining these strengths creates unique value. The company wants to connect creators and audiences better. Technology makes this possible.
PlayStation remains crucial. Sony will keep strengthening its gaming platform. The company sees big chances in image sensors too. These sensors are vital for cameras and smartphones. Sony leads in this market. It will push innovation further. Bravia televisions also get significant attention. Sony will use its technology to improve the viewing experience.
(Sony Announces Mid-Term Corporate Strategy, Focusing on Entertainment and Technology Convergence)
Financial targets are part of the strategy. Sony aims for strong growth in operating cash flow. It wants steady returns for shareholders. Research and development spending will increase. Sony targets over 2 trillion yen in strategic investments by March 2027. Entertainment drives Sony’s future. More than 75% of total investments will go there. This underlines its importance. The plan starts immediately. Sony seeks sustainable profit growth.
